Privacy Policy

Overview

Blue River Outfitters ("we," "our," or "us") is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website at blueriveroutfitters.com and when you use our guided fly fishing services.

By using our website or services, you agree to the practices described in this policy. If you have any questions, please contact us at info@blueriveroutfitters.com.

Information We Collect

Information You Provide Directly

• Name, email address, and phone number when you submit an inquiry or contact form
• Travel preferences, fishing experience level, and trip interest information provided in our booking forms
• Payment information when booking a trip (processed through our secure payment provider — we do not store full payment card numbers)
• Correspondence and communication records when you contact us by email or phone
• Newsletter subscription email address

Information Collected Automatically

• IP address, browser type, and operating system
• Pages visited on our website and duration of visits
• Referring website or search query that brought you to our site
• Cookie data as described below

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and plan guided fishing expeditions tailored to your goals
• Process bookings, deposits, and payments
• Send you trip confirmations, pre-departure briefings, and relevant logistical information
• Send our newsletter (only to subscribers who have opted in)
• Improve our website, services, and guest experience
• Comply with legal obligations, including tax records and business documentation

We do not use your personal information for automated decision-making or profiling.

Third-Party Sharing

We do not sell, trade, or rent your personal information to third parties for their marketing purposes. We may share limited information with:

• Service providers: Third-party vendors who assist us in operating our website, processing payments, or delivering services (e.g., email platforms, payment processors). These vendors are contractually obligated to keep your information confidential and use it only for the services they provide to us.
• Lodge and guide partners: For international expeditions, we share necessary guest information (names, relevant health or physical considerations) with our in-country lodge and guide partners who need it to prepare for your arrival.
• Legal requirements: If required by law, court order, or government regulation, we may disclose information as legally necessary.

Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and collect analytics data. We use:

• Essential cookies: Required for the website to function correctly (e.g., session management).
• Analytics cookies: Used to understand how visitors use our site. We use privacy-respecting analytics that anonymize IP addresses.

You can manage or disable cookies in your browser settings. Disabling certain cookies may affect website functionality.

Data Retention

We retain personal information for as long as necessary to provide our services and comply with legal obligations. Specifically:

• Trip booking records and client correspondence are retained for seven years in compliance with tax and business record requirements.
• Newsletter subscriptions are maintained until you unsubscribe.
• Inquiry forms from non-booked guests are retained for up to two years, then deleted.

Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Our website uses HTTPS encryption. Payment processing is handled by PCI-compliant third-party processors.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Photography and Media

We occasionally photograph and film guided trips for use in our marketing materials, website, and social media. We will always request explicit written or verbal consent before using identifiable photographs of guests. If you prefer not to be photographed or featured in any marketing materials, simply inform us before or at the start of your trip and we will respect that preference absolutely.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to our legal retention obligations.
• Unsubscribe: Opt out of marketing emails at any time using the unsubscribe link in any email we send.
• Data portability: Request that we provide your data in a portable format.

To exercise any of these rights, contact us at info@blueriveroutfitters.com.

Contact for Privacy Inquiries